Acta Oeconomica Pragensia 2007, 15(3):43-51 | DOI: 10.18267/j.aop.64

Modern Methods of Retail Management

Marie Hesková
Doc. Ing. Marie Hesková, CSc.; Katedra managementu podnikatelské sféry, Fakulta managementu, Vysoká škola ekonomická v Praze, Jindřichův Hradec.

Common features of modern approaches used in retailing companies is thein complex approach for solution of problems leading to reaching higher effectivness of integrated ways using on supply and demand side. Among main factors influencing development and implementing of modern management methods belongs competition increase in all market segments, increasing demandingness of consumers, change in consumer preference brought down by demographic and economic factors. The crutial factor influencing development of methods and concepts applied by retailing subjects and information technology. The entry of new information technology evokes also boosting competition pressures. Competetive advantage isn't based only on price competition, also on it , if the copany is able to offer value added. Using of new methods of management is narrow connected with process management of companies and readiness of human factor to accept these methods of management. Category management presents one form of cooperation with the goal of increasing competitiveness, decreasing cost by participated partners by improving costumer cares

Keywords: retail management, category management, strategic business units, processing management, category manager
JEL classification: M13

Published: June 1, 2007  Show citation

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Hesková, M. (2007). Modern Methods of Retail Management. Acta Oeconomica Pragensia, 15(3), 43-51. doi: 10.18267/j.aop.64
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