M13 - New Firms; StartupsReturn

Common features of modern approaches used in retailing companies is thein complex approach for solution of problems leading to reaching higher effectivness of integrated ways using on supply and demand side. Among main factors influencing development and implementing of modern management methods belongs competition increase in all market segments, increasing demandingness of consumers, change in consumer preference brought down by demographic and economic factors. The crutial factor influencing development of methods and concepts applied by retailing subjects and information technology. The entry of new information technology evokes also boosting competition pressures. Competetive advantage isn't based only on price competition, also on it , if the copany is able to offer value added. Using of new methods of management is narrow connected with process management of companies and readiness of human factor to accept these methods of management. Category management presents one form of cooperation with the goal of increasing competitiveness, decreasing cost by participated partners by improving costumer cares

At the beginning of nineties small and medium enterprises (SMEs) constituted a new phenomenon in the Czech economy. Their role increased during past fifteen years but the development and internationalisation of their activities have been influenced by many barriers. The shortage of financial recourses, lack of experience, information and knowledge were the most important among them. Step by step the institutions and business supporting services for SME were introduced. The financial market development caused the change of the attitude of Czech commercial banks towards SMEs in a positive way. Another reason of this shift is the support the commercial banks receive from the international financial institutions /EBRD, EIB/ for financing of SMEs. The EU accession has brought new incentives to the international business activities of SME. To increase their competitiveness the efficiency of using the financial resources of EU funds might be crucial. The best ways of the financial support of SMEs would probably be the forms which are connected with networking and cooperation among SMEs and management advice.