M14 - Corporate Culture; Diversity; Social ResponsibilityReturn

This literature review article aims to facilitate a better understanding of the concept of strategic philanthropy as a controversial topic at the crossroads of business and society. The strategic role of corporate philanthropy has been emphasised by both academics and practitioners and is a topic of long-standing discussion as is the original concept of corporate philanthropy. This article summarises the different definitions, approaches and categorisations that have been adopted by management scholars working in the field of corporate philanthropy and published in the top academic journals. Four main lines of inquiry were distinguished within the literature: the evolution and essence of strategic philanthropy, theoretical foundations of strategic philanthropy, empirical foundations of strategic philanthropy and the measurement of the impact of strategic philanthropy. The results show that the concept of strategic philanthropy is still evolving and different approaches to define and theorise it can be found. The implications for further research are provided at the end of the article.

Most Business English instructors at the university level face a problem when dealing with Czech college students: an "information" loaded report, which is a result of the knowledge based educational system where the old "referat" still seems to prevail but has been replaced by a trendier term, called a "presentation," in a Power Point format. When faced with the "Anglo" presentation style, students often fall in despair mentioned above. Their prior experience of a "presentation" stands in sharp contrast to the foreign instructors' requirements and to the demands of the current workplace. The lack of students' awareness of and skills in preparing such presentations is alarming and, therefore, the need to teach this "survival" skill becomes even more critical. This paper reviews the findings of a mini-survey administered to the author's freshmen and sophomores with limited exposure to making presentations in English. The findings are then discussed in terms of the Czech teachers' understanding of discourse analysis and communicative competence as opposed to the Czech rhetorical tradition experienced so far by the students. Consequently, effective teaching strategies, which build on developmental psychology research, are suggested as possible ways to guide university students in successfully creating and delivering professional presentations.

This paper deals with the problems of organizational culture management and transfer. Current theoretical concepts of organizational culture are discussed in the first part, so that they can be used in the application part. The second part of the article is based on the results of a case study of an international retail company currently present on the Czech market. Primary qualitative research has been carried out as part of the case study in order to analyze several aspects of the organizational culture of the respective company and try to answer questions such as how the organizational culture is formulated, managed and transferred from the home to the host country and how it is perceived by employees, mainly front line employees. A discussion about the specific retail macro culture is performed over the example of the examined company. Even if the results of this case study cannot be generalized, they can serve as a continuation of the research work already performed by Elke Pioch and thus this case study can be compared to similar studies carried out in other retail markets such as in the UK and Germany.

The firms approach in the new economics to your activities comprehensively. The maximization of the firm's value and the continuous corporate social responsibility are the most important goals of the firms. The corporate social responsibility is the important characteristic of the new economy. It means the connection of the economic interests with the responsibility for the employees and for the environment. The firms connect actively their economic interests to the public convenience of their activity. The responsibility for the cooperation with the non government organisations (NGOs) has connection with the corporate social responsibility. The NGOs are oriented to the cooperation with the firms too. They develop the deversified financing of their activities. The cooperation with the firms influences positively the efficiency of the NGOs. It is the double-faced profitable movement having the effects for the development of the regions.

There is an intense motion towards the ethics in business and business responsibility in the last decades of the 20th century. The impact of changes in the ethics is not the only reason for development of environmentally friendly business. High material and energy consumption has negative impact on costs and on competitiveness. There are good reasons for company to behave environmentally friendly but all depends on opinion of owners and managers. The empirical study is based on hypotheses which say that higher managerial concern on environment should lead to greater company effort on this field and that this concern corresponds to a positive expectation of company performance.