Acta Oeconomica Pragensia 2010, 18(3):3-20 | DOI: 10.18267/j.aop.304
Introduction To Open Technology Innovation Strategies
- University of Economics in Bratislava, Faculty of Business Management (marek.jemala@euba.sk).
An open technology innovation strategy can be characterised as a proactive combination of intra-institutional strengths and external opportunities of a market in order to create more complex technology solutions by exploiting capacities, capabilities and know-how of another institution (another company, university, research institution, etc.). This strategy may also postulate new market, industry, region, or culture penetration and concurrently has to require new business models. The main research questions of this article are stated as follows: What are the main drivers, key barriers, successful factors, main questions and basic typology of OI strategies in general? The issue of global innovation networks is outlined at the end of the article. The research was based on an extensive literature review, discussion with experts and several case studies (Apple, Nintendo, Nokia, etc.).
Keywords: Open innovation, Open innovation strategy, Technology, Effectiveness
JEL classification: O31, O32
Published: June 1, 2010 Show citation
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