Acta Oeconomica Pragensia 2010, 18(1):34-59 | DOI: 10.18267/j.aop.293

Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Libuše Laschoberová
Vysoká škola ekonomická v Praze, Fakulta mezinárodních vztahů (llaschober@email.cz).

This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more than before; H2: Companies' requirements regarding quality of conducting of marketing research have been growing; H3: The share of international marketing research projects has been growing compared to national marketing research projects). All the hypotheses were confirmed. Detailed results are described in this article.

Keywords: marketing research, application in practice, significance of marketing research, requirements, international projects, primary research
JEL classification: M31

Published: February 1, 2010  Show citation

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Laschoberová, L. (2010). Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic). Acta Oeconomica Pragensia, 18(1), 34-59. doi: 10.18267/j.aop.293
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