Acta Oeconomica Pragensia 2008, 16(3):103-109 | DOI: 10.18267/j.aop.112

Corporate Social Responsibility

Dana Zadražilová
Prof. Ing. Dana Zadražilová, CSc. - děkanka Fakulty mezinárodních vztahů, Katedra obchodního podnikání, Vysoká škola ekonomická v Praze, zadrazil@vse.cz.

In recent years, interest in corporate social responsibility (CSR) has risen considerably due to stakeholder expectations: "conscientious consumers", institutional investors' interest in Socially Responsible Investment (SRI), the increasing demand for highly qualified employees, the political community's interest in sustainability culminating in various initiatives, discussion among the general public about corporate responsibility. CSR can contribute to the success of a company in many ways; e.g., improve its risk management techniques; reduce the reputation-damage risk; attract and retain qualified employees; generate a beneficial business environment. CSR could be a source of competitive advantage if it generates a unique character of the company or product brand.

Keywords: Corporate Social Responsibility, Socially Responsible Investment, stakeholder, reputation, competitive advantage, sustainability reporting, sustainability/social indices
JEL classification: J24, J31, J61

Published: June 1, 2008  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Zadražilová, D. (2008). Corporate Social Responsibility. Acta Oeconomica Pragensia, 16(3), 103-109. doi: 10.18267/j.aop.112
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. European Commission: Promoting an European framework for corporate social responsibility. Green paper. Luxembourgh. 2001. Dostupné na http://www.ec.europa.eu/employment_social/soc-dial/csr/green-paper_en.pdf.
    2. FILIPOVÁ A.; ZEMAN J. Corporate Social Responsibility in Studenťs Awareness. Working Papers Fakulty mezinárodních vztahů, 15/2007, ISSN 1802-6591 [online] ISSN 1802-6583 Dostupné na www.vz.fmv.vse.cz.
    3. PRUŠA, P. Corporate social responsibility. How can corporate responsibility be assessed? Working Papers Fakulty mezinárodních vztahů, 9/2007, ISSN 1802-6591 [online] ISSN 1802-6583 Dostupné na www.vz.fmv.vse.cz.
    4. TRNKOVÁ, J. 2005. Co znamená společenská odpovědnostfirem? Napříč společenskou odpovědnostífirem. Kladno, AISIS, 2005.
    5. TRNKOVÁ, J. Měření a reportování společenské odpovědnosti firem. Dostupné na http://www.sof.cz/download/mereni-SOF.pdf
    6. Webové stránky FTSE4Good Index series. Dostupné na http://www.ftse.com
    7. Webové stránky GRI(2007): G3 Guidelines. Dostupné na http://www.globalreporting.org/ReportingFra-mework/G3Guidelines/
    8. Webové stránky SAM-Group: Dow Jones Sustainability World Indexes Dostupné na http://www.sustainability-indexes.com
    9. Webové stránky BITC Corporate Responsibility Index. Dostupné na www.bitc.org.uk
    10. Webové stránky NAI. Dostupné na http://www.nai-index.de
    11. www.accountabilityrating.com
    12. www.csr-online.cz
    13. www.corporateregister.com
    14. www.donorsforum.cz
    15. www.globalreporting.org
    16. www.korektnipodnikani.cz
    17. www.mhcinternational.com
    18. www.money.cnn.com
    19. www.sof.cz
    20. www.sustainability-indexes.com

    This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content