Acta Oeconomica Pragensia 2007, 15(3):22-36 | DOI: 10.18267/j.aop.62

Writing Teaching and Research Case Studies

Pavel Štrach
Ing. Pavel Štrach, Ph.D.; Katedra managementu podnikatelské sféry, Fakulta managementu, Vysoká škola ekonomická v Praze, Jarošovská 1117/II., 377 01 Jindřichův Hradec, email: strach@fm.vse.cz.

A case study is a valuable instrument for teaching and examining business related disciplines. Application and utilization of case studies have been discussed at length in the academic literature. To a lesser degree, authors have addressed the issue of case production. Case studies can be employed not only for teaching but for research purposes as well. Case study methodology assists solving various research problems in social sciences. This paper provides discussion about steps, limitations and creative approaches, which are associated with writing both teaching and research cases. Through an ongoing analysis of overlaps and differences between teaching and research cases there might be a possibility of transition from a research to teaching case and vice versa.

Keywords: case study, methodology, research, teaching
JEL classification: A29, B40

Published: June 1, 2007  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Štrach, P. (2007). Writing Teaching and Research Case Studies. Acta Oeconomica Pragensia, 15(3), 22-36. doi: 10.18267/j.aop.62
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. BELL, J. 1999. Doingyour researchproject: A guideforfirst-time researchers in edu-cation and social science. Buckingham, Open University Press, 1999.
    2. BONOMA, T. V. 1985. Case research in marketing: Opportunities, problems, and aprocess. Journal of Marketing Research, 1985, 12, 199-208. Go to original source...
    3. CAVANA, R. Y., DELAHAYE, B. L., SEKARAN, U. 2001. Applied business research: Qualitative and quantitative methods. Milton (Australia), John Wiley & Sons, 2001.
    4. COCKBURN, A. 2000. Writing effective use cases. Upper Saddle River, Addi-son-Wesley, 2000.
    5. COOPER, D. R., EMORY, C. V. 1995. Business research methods. Chicago, Irwin, 1995.
    6. DANIELS, J. D., CANNICE, M. V. 2004. Interview studies in international business research. Handbook of qualitative research methods for international business. R. Marschan-Piekkari, and Welch, C. (eds.) Cheltenham, Edward Elgar, 2004,185-206. Go to original source...
    7. DAVID, M., SUTTON, C. D. 2004. Social research: The basics. London, Sage, 2004.
    8. DENZIN, N. K., LINCOLN, Y. S., Eds. 1994. Handbook of Qualitative Research. Thousand Oaks, CA: Sage, 1994.
    9. DESHPANDE, R. 1983. Paragigms lost: On theory and method in research in marketing. Journal of Marketing 47(4), 101-110. Go to original source...
    10. DUBOIS, A., GADDE, L. E. 2002. Systematic combining: An abductive approach to case research. Journal of Business Research 55(7), 553-560. Go to original source...
    11. DYER, W.G., WILKINS, A. R. 1991. Better stories, not better constructs, to generate better theory: A rejoinder to Eisenhardt. Academy of Management Review 16(3), 613-619. Go to original source...
    12. EISENHARDT, K. M. 1989. Building theories from case study research. Academy of Management Review 14(4), 532-550. Go to original source...
    13. EISENHARDT, K. M. 1991. Better stories and better constructs: The case for rigor and comparative logic. Academy of Management Review 16(3), 620-627. Go to original source...
    14. FIELDING, N., LEE, R. 1991. Using computers in qualitative research. London, Sage, 1991.
    15. FLYVBJERG, B. 2006. Five misunderstandings about case study research. Qualitative Inquiry 12 (2), 219-245 Go to original source...
    16. FONTANA, A., FREY, J. H. 1994. Interviewing: The art of science. Handbook of qualitatitive research. N. K. Denzin, and Lincoln, Y. S. (eds.) Thousand Oaks, Califor-nia, Sage, 1994.
    17. FOX-Wolfgramm, S. J. 1997. Towards developing amethodology for doing qualitative research: The dynamic-comparative case study method. Scandinavian Journal of Management 13(4), 439-455. Go to original source...
    18. GUBA, E. G., LINCOLN, Y. S. 1994. Competingparadigms in qualitative research. Handbook in qualitative research. N. K. Denzin, and Lincoln, Y. S. (eds.) Thousand Oaks (California), SAGE Publications, 1994, 105-117
    19. HAIR, J. F.,BABIN,B., MONEY, A. H., and SAMOUEL, P. 2003. Essentials ofbusi-ness research methods. Upper Saddle River (Massachusetts), John Wiley & Sons, 1994.
    20. JENNINGS, D. 1996. Strategic management and the case method. Journal of Management Development 15(9), 4-12 Go to original source...
    21. JENNINGS, D. 1997. Researching and writing strategic management cases: A sys-tems view. Management Decision 35(2), 100-105. Go to original source...
    22. KYBURZ-Graber, R. 2004. Does case-study methodology lack rigour? The need for quality criteria for sound case-study research, as illustrated by a recent case in secon-dary and higher education. Environmental Education Research 10(1), 53-65 Go to original source...
    23. LIANG, N., WANG, J. 2004. Implicit mental models in teaching cases: An empirical study of popular MBA cases in the United States and China. Academy of Management Learning & Education 3(4), 397-413 Go to original source...
    24. LINDSAY, V. J. 2004. Computer-assisted qualitative data analysis: Application in an export study. Handbook of qualitative research methods for international business. R. Marschan-Piekkari, and Welch, C. (eds.) Cheltenham, Edward Elgar: 486-506. Go to original source...
    25. LUNDBERG, C. C., RAINSFORD, P., SHAY, J. P., YOUNG, C. A. 2001. Case wri-ting reconsidered. Journal ofManagement Education 25(4), 450-463. Go to original source...
    26. LUNDBERG, C. C., WINN, J. 2005. The great case-teaching-notes debate. Journal of Management Education 29(2), 268-283. Go to original source...
    27. LYNN, L. E. 1999. Teaching and learning with cases. New York, Chatham House Pu-blishers, 1999. Go to original source...
    28. MARCIC, D., PENDERGAST, C. 1993. Perceptions of faculty and students towards case teaching in Czechoslovakia: A coming Velvet paradigm shift? Journal of Management Development 13(7), 12-22. Go to original source...
    29. MARSHALL, C., ROSSMAN, G. B. 1995. Designing qualitative research. Thousand Oaks, California, Sage, 1995.
    30. McCARTHY, P. R., McCARTHY, H. M. 2006. When case studies are not enough: In-tegrating experiential learning into business curricula. Journal of Education for Business 81(4), 201-204. Go to original source...
    31. McKENNA, S. 1999. Organisational learning: "Live" case studies and the consulting process. Team Performance Management 5(4), 125-135 Go to original source...
    32. MILES, M., HUBERMAN, A. M. 1994. Qualitative data analysis. London, Sage, 1994.
    33. MINICHIELLO, V., ARONI, R., TIMEWELL, E., and ALEXANDER, L. 1990. In-depth interviewing: Researchingpeople. Melbourne, Longman, 1990.
    34. NELSON, E. 1996. Producing and using case material for research and teaching: A workshop for partners in know-how transfer projects. Journal of European Industrial Training 20(8), 22-30. Go to original source...
    35. O'CINNEIDE, B. 2006. Developing and testing student oriented case studies: The production process and classroom/examination experiences with "entertaining" to-pics. Journal of European Industrial Training 30(5), 349-364. Go to original source...
    36. PARKHE, A. 1993. "Messy" research, methodological pred-dispositions and theory development in international joint ventures. Academy of Management Review 18(2), 227-268. Go to original source...
    37. PATTON, M. Q. 1990. Qualitative evaluation and research methods. Newbury Park, California, Sage, 1990.
    38. PAUWELS, P., MATTHYSSENS, P. 2005. The architecture of multiple case study research in international business. Handbook of qualitative research methods for inter-national business. R. Marschan-Piekkari, and Welch, C. (eds.) Cheltenham, Edward Elgar, 2005, 125-143. Go to original source...
    39. PERRY, C. 1998. Processes of a case study methodology for postgraduate research in marketing. The European Journal of Marketing 32(9-10), 785-802. Go to original source...
    40. PERRY, C., RIEGE, A., BROWN, L. 1999. 'Realism's role among scientific para-digms in marketing research. Irish Marketing Review 12(2), 16-23.
    41. PRINCE, M. J., FELDER, R. M. 2006. Inductive teaching and learning methods: De-finitions, comparisons, and research bases. Journal of Engineering Education 95(2), 123-138 Go to original source...
    42. RAGIN, C. C. 1997. Turning the tables: How case-oriented research challenges varia-ble-oriented research. Comparative Social Research 16, 27-42
    43. REES, W. D., PORTER, C. 2002a). The use of case studies in management training and development: Part 1. Industrial and Commercial Training 34(1), 5-8. Go to original source...
    44. REES, W. D., PORTER, C. 2002b). The use of case studies in management training and development: Part 2. Industrial and Commercial Training 34(3), 106-110. Go to original source...
    45. RIEGE, A. M. 2003. Validity and reliability tests in case study research: A literature review with hands-on applications for each research phase. Qualitative Market Research: An International Journal 6(2), 75-86. Go to original source...
    46. SELLTIZ, D., JAHODA, M., DEUTSCH, M., COOK, S. W. 1962. Research methods in social relations. New York, Holt, Rinehart & Winston, 1962.
    47. SHUGAN, S. M. 2006. Editorial: Save research - Abandon the case method of teaching. Marketing Science 25(2), 109-115. Go to original source...
    48. SILVERMAN, D. 1993. Interpreting qualitative data. London, Sage, 1993.
    49. SMITH, G. 1987. The use and effectiveness of the case study method in management education: A critical review. Management Education and Development 18(1), 51-61. Go to original source...
    50. SUDMAN, S., BRADBURN, N. M. 1982. Asking questions: A practical guide to questionnaire design. San Francisco, Jossey-Bass, 1982.
    51. ŠTRACH, P., EVERETT, A. M. 2005. Brand corrosion: Mass marketing's threat to luxury automobile brands after merger and acquisition. Journal of Product and Brand Management 15(2), 106-120 Go to original source...
    52. YIN, R. 1993. Applications of case study research. Beverly Hills, Sage Publishing, 1993.
    53. YIN, R. 1994. Case study research: Design and methods (2nd ed.). Beverly Hills, Sage Publishing.
    54. WASSERMANN, S. 1994. Introduction to case method teaching. A guide to the Gala-xy. New York, Columbia University Press, 1994.
    55. WHITLEY, R. L. 1932. Case study as a method of research. Social Forces 10(4), 567-573. Go to original source...
    56. WILSON, E. J., VLOSKY R. P. 1997. Partnering relationship activities: Building the-ory from case study research. Journal of Business Research 39(1), 59-70. Go to original source...

    This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content