Acta Oeconomica Pragensia 2007, 15(2):106-116 | DOI: 10.18267/j.aop.52
Trends in the Interpretation of the Corporate Resources in the Formulation Corporate Strategy
- Doc. Ing. Helena Sedláčková, CSc.; Katedra podnikové ekonomiky, Fakulta podnikohospodářská, Vysoká škola ekonomická v Praze.
The article deal with the main direction of view to the corporate strategy: resourced based view and structured based view. Each of them emphasizes the different area by influencing corporate strategy. The strategic analysis includes both view. The difference is visible in the stressing the importance the corporate resources and abilities of environmental aspects.
Keywords: corporate strategy, resourced based view, structured based view
JEL classification: G30
Published: April 1, 2007 Show citation
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